Homeware store

Homeware is a self-initiated e-commerce concept for a curated home brand: ceramics, textiles, lighting and kitchen pieces made by independent makers from natural clay, organic fibres and solid timber, alongside zero-waste refills for the bathroom. We designed it to test how a small home brand can feel calm and premium online without losing the ease of a modern shop.

The store is organised the way people furnish a home, by room (living, kitchen, bath and outdoor) and by collection, with bestsellers, new arrivals and a one-of-a-kind featured piece given a full editorial moment. Warm, earthy colour, generous white space and tactile photography carry the brand's idea of slow, thoughtful living, while prices and add to cart stay one tap away.

This is a concept, not client work, designed and built in 4 weeks to explore e-commerce website design for interior, lifestyle and sustainable home brands.