Designer Stock House

Designer Stock House is a multi-designer bridal and fashion store in Mehrauli, New Delhi, carrying lehengas, sarees, anarkalis, shararas, kaftans and Indo-western wear from more than 25 Indian labels, from Abraham & Thakore and Payal Singhal to Gulabo by Abu Sandeep. We created the store's brand identity and designed and built its Shopify storefront, so shopping online feels like walking through the boutique.

The homepage reads like a fashion editorial rather than a catalogue. Collections are introduced in chapters (The Origin, The Journey, The Couturiers, The Soul, The Essence) with large campaign imagery, a rolling list of designer names and short product stories that describe each piece the way a stylist would. Shoppers can browse by collection, by designer or by accessory, from necklaces and potlis to home decor.

Under the editorial layer it is a working e-commerce site: structured collections, product pages with full descriptions that search engines can index, and a store the team runs day to day in Shopify. Brand identity, web design and Shopify development by studiokalex, delivered in 6 weeks.