Understory
Understory · concept
Everyday things, made to come back.
Type ramp · SF Pro
Display/Hero
88 / 105 / -3%
Everyday things, made to come back.
Display/XL
64 / 108 / -2.8%
Give back more than you take.
Figure/Stat
76 / 100 / -3%
3.2GWh
Heading/Card
28 / 120 / -2%
A sea change in packaging.
Lead
24 / 145 / -1%
Metered on site, verified once a year, never rounded up.
Body
17 / 147 / -2.2%
Materials tracked to the farm, forest, or facility they came from.
Understory · Foundations
Colour, radius and type for the circular-goods concept. No gradients: surfaces change, they do not blend.
Surfaces
surface/canvas
#FFFFFF
surface/parchment
#F5F5F7
surface/pearl
#FAFAFC
surface/green-tint
#EAF7EF
surface/green-tint-2
#DCEFE4
surface/green-deep
#103D29
surface/green-deep-2
#0B2C1E
Accent · fills, icons and squiggles only
accent/green-bright
#1FD35A
accent/green-hover
#17C351
text/green-link
#0B7A37
Ink & lines
text/ink
#1D1D1F
text/ink-80
#333336
text/muted
#6E6E73
text/muted-2
#86868B
line/hairline
#E4E4E7
line/divider
#F0F0F0
