studiokalex is a design and engineering practice. Websites, 3D and motion, built end to end.

We work in the browser rather than in static mockups. Type, motion and load order turn out to be one decision, and it is easier to judge running than described.

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Tanline

Prebiotic soda

tanline

Proof of a good summer

Aa

Shrikhand

Aa

DM Sans

Display XL · Shrikhand · 160 / 95% / -1%

tanline

Flavour name · Shrikhand · 34 / 92% · Title Case

Blueberry Yuzu

Curved tagline · DM Sans Black · 11 · caps · +18%

Proof of a good summer

Badge · DM Sans Black · 12 · caps · +4%

Xg fibre · Xg sugar

Small print · DM Sans Medium · 7 / 125% / +2%

Net contents, manufacturer address, recycling marks and deposit information.

Typography

Night Swim

#1B0B2E

Tan Line Cream

#FFF1DC

Hot Pink

#FF2F7E

Sunburn Orange

#FF6A13

Pool Sky

#6CC8FF

Pink Grapefruit

Body #F2307C

Accent #FF8A1F

Ink #3A0620

Mango Chili

Body #E8262F

Accent #FFC21A

Ink #3A0A00

Cherry Cola

Body #C8003A

Accent #FF9FD2

Ink #3D0017

Key Lime

Body #0C9140

Accent #C9A6FF

Ink #062A12

Blueberry Yuzu

Body #2A5BFF

Accent #FFE93B

Ink #0B1446

Colour
Tanline prebiotic soda cover with the wordmark and five flavour cans
All five Tanline cans on a pool-sky sweep in hard midday sun
Tanline hero trio: Key Lime, Cherry Cola and Blueberry Yuzu
Tanline Mango Chili can on ice with condensation
Tanline cans in front of the wordmark on sunburn orange
Tanline Pink Grapefruit can label, flat
Tanline Mango Chili 4-pack carton
Tanline cans on two chiller shelves
Tanline launch post
Tanline Cherry Cola story
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hello@kalex.studioNew Delhi · working with clients worldwide

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